Open Media is the term, which captures a series of interconnected principles that inform all the work of our department.
This is a distinctive, inclusive and strong academic direction and a positive professional and ethical stance for the Department of Media.
Open Media means:
– Open Technologies – the tactical and forward-thinking adoption of new technologies, networks and platforms, together with both the exploration of the new communities, relationships and cultural forms they make possible, and smart use of our facilities (e.g. to deliver the expanded classroom). These are all ‘open’ in the sense they embody a collaborative ethos and make use of ‘freemium’, ‘prosumption’ and others models of media production associated with (but not restricted to) digital culture
– Sustainable Professional Practice – exploring and experimenting with new kinds of working practices and new business models in the media and creative industries, as well as new/alternative economies of content production (e.g. CC licensing, open access, crowd sourcing, piracy)
– Engagement – mobilising the active participation of staff and students in ‘live’, transformative projects and with diverse communities, be they professional, academic, cultural, or social. These activities ‘open’ the university, by linking the creation of content in traditional formats with projects that have a positive impact on the lives of those both inside and outside of its walls
– Visible Media and Communication – using established and emerging media forms, practices and networks to share what we do freely in order to multiply and leverage the scope, scale and impact of our (staff and student) work, making it both visible and accessible.
– Open Pedagogies –enhancing our teaching by making it freely accessible and connected. In this respect, Open Media means conceiving of the Department as a community of learning. So our Open Media classes:
– Employing innovative and collaborative learning styles, as well as contributions from, and dialogues with, leading scholars and professionals across the globe;
– Evaluating and using libre and crowd-sourced knowledge and material;
– Encouraging the strategic and reflective use of new technologies to expand/connect the classroom and so develop extended communities of learning.